Attract The Right Talent Through Your Brand – New Zealand’s Affordable Employment Agency

Is your SME is struggling to attract & target talent, you will need to think about its appeal to candidates. Including whether its employer brand is compelling to others.

Your firm’s ‘brand’ is composed of the values that underpin your business’s culture and how it operates.

A powerful employer brand is therefore vital. And it isn’t just there to lure those who may have never heard of your company before. In fact, there may be many suitable potential employees among your long-time existing customers.

Why you should Attract and Target talent through your brand?

Here are a few reasons to create and maintain a strong employer brand.

  • It attracts more candidates – So if you concentrate on your employer brand, you will be able to attract applicants to your future vacancies, website or online campaigns – and it doesn’t have to be too difficult. If applicants have heard good things about your firm or seen an advertisement online highlighting the benefits of working for your organisation, they are more likely to want to find out more. Start a Facebook page, update it often and create a buzz.
  • It encourages referrals – An organisations brand is not only about how you market to and handle new candidates. It’s also about how you treat your current workforce, clients and customers. If your employees are happy in their roles at your company, they are more likely to say all of the right things about their brand to their friends, family and jobseekers. The opposite is also true, and they will likely discourage others from applying.
  • It helps to find like-minded applicants – An organisations brand should demonstrate the values, ethics and culture behind your business – and by communicating the right messages about what your brand truly stands for, you will be able to better attract likeminded individuals.

By hiring people who understand and identify with your brand

And see your vacant position as more than just a job, also truly believing in the importance of what your company does, you can improve retention and as a result, not have to spend so much time and money on continually hunting out new talent.

Younger employees are attracted to positions that offer a culture of continual growth and instant feedback. Sometimes even valuing these aspects of a role over salary. This age group are also particularly brand-conscious, developing an attractive brand image will encourage them to consider your organisation.

If you are looking to develop your firm’s employer brand, why not take advantage of the employer resources currently available through The Recruitment Alternatives webpage? As well as guides to executing a successful online recruitment campaign, our Recruitment Consultants can work alongside you to ensure that you find the right talent for your business.

In addition, the experienced recruitment consultants at The Recruitment Alternative can help guide you through this process. So check out our Employee or Job Seeker page for more helpful advice or contact us today.

Call: 0800 587 546

Job Seeking Tips For The Christmas & New Year Season – From The Recruitment Alternative

We are almost at that time of year again. You may be thinking of pausing your job seeking efforts and picking it back up again in the New Year or maybe you have been considering applying for a new position but feel like you can’t now. You might want to think again! Here are some great job seeking tips from The Recruitment Alternative for the Christmas and New Year season:

Think Ahead Of The Competition

You shouldn’t leave applying for your dream job until next year because that is exactly what everyone else is going to do! Think a head of your competition and adjust your job seeking strategy. Employers still advertise during this period and while everyone else is putting their efforts on the back burner and the competition thins, you can jump in and land your dream job.

Casual/Temp Work

You may find yourself in between jobs at the moment so why not apply for contact/temp work or Christmas casual positions? You could end up working for a company that may just be so impressed with you they offer full time work. Look for alternative avenues to get your foot into the door.

December Rush

As we discussed employers will often advertise during this time of year, especially within December. More often than not their goal is to train up a new staff member and have them ready to go in the New Year. They will also be keen to finalise their recruitment process which puts you in an excellent position to negotiate.

Easier To Reach

With the end of the year approaching staff are less likely to take extended holidays for obvious reasons. This is a great opportunity for you to actually be able to speak to the right person! They will be winding things down, finishing up projects and clearing their calendars. Take your job seeking efforts to the next level and engage with potential future employers, network, maintain contact with recruiters and let them know of your availability and take advantage of the ‘holiday spirit’ that often puts people in a happier mindset.

As a generalist recruitment agency, we have experience across the board! Head to ourjobs board to find your next career opportunity. While you’re there pay our job seeker help centre a visit for some more advice and tips. We also connect to job seekers and clients via our ‘Facebook page so head over and give us a like to keep in touch with the most current job opportunities available in Australia.

Another great thing about The Recruitment Alternative is that we operate New Zealand wide. Which includes Auckland, Hamilton, Wellington, Christchurch, etc. We can offer you affordable recruitment solutions at a low-cost price point that makes sense. If you would like to find out more about our services contact us today on 0800 587 546.